Q.01
What is generative engine optimization (GEO)?
Generative engine optimization, or GEO, is the practice of making a business,
product, or person reliably discoverable and citable inside AI assistants such
as ChatGPT, Perplexity, Gemini, Claude, and Copilot. GEO replaces traditional
SEO when users ask questions of an AI rather than searching a list of links.
It overlaps with answer engine optimization (AEO), but extends to generative
responses, citations, and entity recognition inside large language models.
Q.02
What is AI Visibility?
AI Visibility is a SaaS-enabled agency platform built by Strasbourg Partners
that gets small and medium businesses discovered inside AI search engines
including ChatGPT, Perplexity, and Gemini. It combines automated
infrastructure — entity graphs, citation monitoring, schema deployment, AI-native
content generation — with white-glove human delivery, priced 34 to 60 percent
below incumbent SEO and AEO agencies.
Q.03
Why does AI search matter for small and medium businesses?
More than sixty-seven percent of category-discovery queries now begin in AI
assistants rather than traditional search engines. When a user asks ChatGPT or
Perplexity for a recommendation, the assistant returns a small named set of
businesses pulled from its training data, real-time retrieval, and citation
graph. Businesses absent from that set are functionally invisible to the buyer,
regardless of where they rank on Google.
Q.04
How is AI Visibility different from traditional SEO?
Traditional SEO optimizes for keyword ranking inside ten blue links. AI Visibility
optimizes for inclusion and citation inside generative AI responses. The
technical surface is different: instead of backlinks and on-page keyword
density, GEO depends on entity definition, structured data, citation-graph
density, training-data presence, and real-time retrieval signals across the
open web. AI Visibility builds and monitors all of these at once.
Q.05
Who is AI Visibility built for?
AI Visibility is built for small and medium businesses in high-gap verticals —
categories where consumer discovery has shifted to AI assistants but where
most independent operators have no presence inside those models. Examples
include independent professional services, regional healthcare practices,
specialty retail, hospitality, home services, and local B2B operators.
Q.06
How does AI Visibility price its service?
AI Visibility is priced 34 to 60 percent below incumbent SEO and AEO agencies.
Pricing combines a SaaS subscription for the underlying platform — monitoring,
entity graph, content generation, schema deployment — with a white-glove
service tier for strategy, citation outreach, and reporting. Tiering is matched
to vertical complexity and reporting cadence.
Q.07
What other services does Strasbourg Partners offer?
Beyond AI Visibility, Strasbourg Partners offers AI agent design and deployment,
agentic workflow automation, large language model integration and
productization, retrieval-augmented generation and knowledge systems, AI
safety and evaluation harnesses, AI observability, software engineering and
code audits, and UI/UX design. The firm specializes in frontier technology —
fintech, decentralized networks, and AI products.
Q.08
When was Strasbourg Partners founded? How big is the team?
Strasbourg Partners was founded in 2017. The team is globally distributed,
composed of senior practitioners across software engineering, AI/ML, and
design, and the firm has shipped work for over fifty clients to date.
Q.09
How quickly can an AI Visibility engagement go live?
A standard onboarding runs two weeks: baseline AI-visibility audit across
target queries, models, and competitors; entity-graph and schema buildout;
first citation-graph placements seeded. Continuous monitoring and content
cadence start in week three.
Q.10
How do you measure success for a GEO engagement?
Success is measured per model and per query: inclusion rate (does the assistant
name the business?), ranking position within the named set, citation source
quality, and competitor share-of-voice. Those leading indicators are tied to
downstream pipeline outcomes — branded search lift, direct traffic, lead
velocity, bookings — in monthly briefs.